Performance Marketing Specialist Vancouver, BC

I don't run campaigns. I build revenue systems.

Across financial services, e-commerce, and B2B — I find the real constraint, build the system that removes it, and measure everything back to revenue.

Flagship outcome

5×

ROAS

$400K+

in new deposits from a single financial-services campaign.

Gold Effie Award · Financial Excellence

Work

Three systems. Revenue, retention, and operational leverage.

Each study leads with the outcome, then opens into the diagnosis, the critical decisions, how it was measured, and what I would test next.

Financial services Paid media · CRO

Turning a gold-loan campaign into $400K+ in new deposits and 5x ROAS

A financial-services client needed deposit growth in a trust-sensitive, long-consideration category. I rebuilt the audience architecture and the post-click experience around proof — and tied campaign data back to qualified outcomes.

$400K+

new deposits

5x

ROAS

220%

conversion uplift

Gold

Effie Award

E-commerce · Retail Acquisition · Retention

Building an acquisition and retention system that grew revenue 40%

A pet-food retailer had plateaued on acquisition-only spend. I balanced prospecting with remarketing and lifecycle offers so revenue and repeat purchase moved together — not just lead volume.

40%

revenue growth

4x

ROAS

30%

repeat purchases

2.8×

returning customer sessions

Marketing automation n8n · Zapier · CRM

Eliminating 72 hours of weekly manual work through automated CRM synchronization

Lead routing was manual, slow, and error-prone. I engineered trigger-based synchronization between lead-generation channels and the central CRM — with validation, enrichment, and human review on exceptions.

72 hrs/wk

eliminated

70%

faster lead response

~3,744 hrs/year annualized

Faster lead operations · fewer handoff errors · more consistent data

Client names are anonymized, and sensitive figures rounded.

How I work

I don't begin with a channel. I begin with the constraint.

Most marketers show ads → results. I connect the system that produces growth — and know exactly where to intervene when it stalls.

Media stage

Paid Media Acquisition

Full-funnel paid search and social with custom audience segmentation across Google, Meta, LinkedIn, and TikTok Ads.

Proof

5x ROAS · 22% lower CPA

See the full case study →

The process

The same six steps, whether the problem is traffic, conversion, or retention.

01

Find the real constraint

Find the real bottleneck — traffic, creative, conversion, tracking, offer, or operations.

02

Rank by impact, not instinct

Rank hypotheses by impact, confidence, and ease before spending a dollar.

03

Wire measurement first

Wire GA4, GTM, and CRM so optimization targets qualified outcomes.

04

Run controlled experiments

Run controlled experiments; keep what wins, kill what doesn't, and record why.

05

Expand what compounds

Expand the winners without breaking the unit economics that made them work.

06

Remove the repeatable parts

Turn the repeatable parts into systems so the team compounds, not repeats.

The framework in action

Every growth problem lives at a specific stage in the funnel. Here's exactly where I found it and what I did.

Most campaigns fail at one stage and get fixed at another. I find the actual break point first.

Observed

Strong traffic, weak consultation bookings.

Diagnosis

Message mismatch and insufficient proof.

Action

Revised hierarchy, trust signals, conversion path (Clarity-informed).

Outcome

18% conversion improvement.

See the full case study →

Try it yourself

Before I change a dollar of spend, I run a diagnostic sequence. Here's exactly what that looks like.

This is the method, not a guess — the same diagnostic sequence I run on a live account before changing spend.

Diagnostic sequence

01 Validate tracking is firing correctly
02 Segment by audience, device, campaign, and landing page
03 Check ad-to-page message match
04 Review on-page behavior in Microsoft Clarity
05 Evaluate traffic quality by source
06 Isolate the highest-impact hypothesis
07 Run a controlled test
08 Check downstream lead quality in the CRM

Most likely cause

Post-click message mismatch, or rising low-intent traffic — rarely the auction.

Recommended first move

Align the landing message to the ad promise and add proof before scaling spend.

AI & automation

I don't automate for the sake of it. I automate what's repeatable so the team compounds.

The differentiation isn’t using AI — it’s using it responsibly, with a human in the loop, to remove repetitive marketing operations. Here’s exactly how one workflow runs end to end.

Campaign data Automated collection Anomaly detection AI diagnostic summary Human review Recommended action Approved implementation

80% faster

campaign anomaly detection

n8n + Zapier

orchestration layer

Human

approval on every exception

30%

marketing operations cost reduction

MBA · 4.00 GPA University Canada West LSE · Management & Digital Innovation

About

Most useful when growth has stalled, and the real constraint isn't obvious.

I’m Andrew Fonseka, a performance marketing specialist based in Vancouver, BC. I connect paid media, conversion strategy, measurement, and automation into complete growth systems — built to compound, not just convert.

Across financial services, e-commerce, retail, education, and B2B, I’ve delivered measurable revenue, lower acquisition costs, and operational leverage. I hold an MBA with a 4.00 GPA from University Canada West and a BSc in Management & Digital Innovation from the London School of Economics. I build the systems that turn marketing investment into growth — and keep producing it.

Get in touch Download résumé

Get in touch

Let’s talk about what you’re building.

Currently exploring senior performance marketing roles at agencies building for growth. If that’s you, let’s talk.

I don't run campaigns. I build revenue systems.

Three systems. Revenue, retention, and operational leverage.

Turning a gold-loan campaign into $400K+ in new deposits and 5x ROAS

Building an acquisition and retention system that grew revenue 40%

Eliminating 72 hours of weekly manual work through automated CRM synchronization

I don't begin with a channel. I begin with the constraint.

Paid Media Acquisition

The same six steps, whether the problem is traffic, conversion, or retention.

Find the real constraint

Rank by impact, not instinct

Wire measurement first

Run controlled experiments

Expand what compounds

Remove the repeatable parts

Every growth problem lives at a specific stage in the funnel. Here's exactly where I found it and what I did.

Before I change a dollar of spend, I run a diagnostic sequence. Here's exactly what that looks like.

I don't automate for the sake of it. I automate what's repeatable so the team compounds.

Most useful when growth has stalled, and the real constraint isn't obvious.

Let’s talk about what you’re building.

Message received.